Produce benefits programs to draw in (and also produce) frequent customers
Our study discovered that 70% of constant buyers check out a dispensary 3-4x each month. While constant customers aren’t an extremely devoted group, they do value the use of rewards cards so they can rack up factors throughout their gos to.
Take into consideration running a customer loyalty program so you can bring constant consumers back to your dispensary and also produce regular shoppers out of your other consumer groups.
Determine the benefits your clients would most appreciate– like a discount rate after their 10th check out, a totally free item, or a piece of branded boodle. Ask your present loyal consumers what would certainly entice them to join your benefits program and keep tapping into those happy consumers to see to it your program is constantly supplying.
Buy the advertising channels cannabis customers depend on
We discovered that cannabis consumers depend on news web sites and also appreciate curated web content offered on Instagram and Pinterest. So you can make use of marketing methods like top quality material to curate material for this target market within the information sites they already depend on and buy an organic social media sites advertising method to share your material on these channels.
We also discovered that many marijuana consumers count on online videos, which means that purchasing a video advertising and marketing method can assist your brand name reach your audience while developing trust and recognition.
Usage e-mail advertising or SMS advertising and marketing to advertise specials and also deals
Marijuana customers indicated that they such as to be informed of promos via e-mails and also sms message, so that’s one more opportunity for your business to reach them.
By running e-mail advertising campaigns tailored to your target market and also advertising either the content or provides that they value, you can boost the chances that they’ll visit your company or select you over a rival.