Project Description

Opera Philadelphia wanted to capture a flash-mob opera in Reading Terminal Market.  After some further discovery, we learned that the goal wasn’t just to capture this event, but to help build brand awareness, increase ticket sales, and introduce opera to a new generation.  Well, mission accomplished!  After 4 different flash mob operas, including a highly successful Macy’s “Hallelujah!”, and over 20,000,000 views later… the Opera Philadelphia videos became viral video legends.