Video Marketing

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Modern Fable: The Inventor and the Video Marketing Company

Modern Fable: The Inventor and the Video Marketing Company

As an inventor looks at his creation with admiration, he realizes there is only one thing missing to make this dream complete. People willing to purchase his product are now important. The inventor knows he has no idea how to get people to learn about his invention and realizes he needs help. A video marketing company can let potential customers learn about the inventor’s new product and when the two combine forces… things are forever changed.

The inventor meets with the video marketing team and an entire new world is revealed. The inventor realizes his product has an audience and there is a way to connect with them. He learns about product branding for his invention and sets goals. Words such as brand and product awareness and web content strategy now make sense. The inventor learns about managing assets such as videos, photography, graphics and more.

The inventor is a technical person but not considered creative. The video marketing company is staffed with creative people and the entire production process cultivates ideas for the inventor’s product. The end result is an impressive way to present the inventor’s product to potential customers.

Promotional pictures are taken of the inventor’s product. An instructional video is made and the inventor’s product looks as impressive to potential customers as it does to the inventor. The inventor’s product is seen online, over a webcast, on mobile apps as well as on social media and even ready for TV.

In a short period of time, people are learning everything there is to know about the inventor’s product. And because of the engagement and connection, there are more customers than the inventor could ever have imagined.

GRANDETEX LIMITED is an experienced and award-winning video […]

By Emilia Andrews|July 19th, 2013|Case Studies, Video Marketing|Comments Off

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How Corporate Videos Help Your Business With Workers and Customers

How Corporate Videos Help Your Business With Workers and Customers

Corporate videos can have a loose definition and can be used for the purposes of everything from advertising to highlighting a service or a specific product or recent corporate action. These many services can lead one to ask, “what is a corporate video exactly?” The real question, which answers that ‘what is’ question as well, is whether corporate videos truly benefit businesses with customers, partners, investors and even employees. The answer is yes, especially if you decide to have that corporate video done by content marketing professionals with the experience and technical tools to benefit you and your business.

Customers:

Customers are the most important part of any business. These are the people that need to feel a business has their best interest in mind. In today’s social media world where time is more valuable than ever, videos are usually the only tool through which many people, especially young people, choose to take in certain information.

Of course advertising is geared towards customers, but there can also be corporate videos that highlight the behind the scenes environment of a business. This kind of openness is especially valued by young customers in today’s world where everything is looked at with uncertainty.

Corporate videos can also be used to highlight charity work of a business or the importance of the lowest to mid-level employees. All of these add the human element to a business which is perfect for a potential customer to take in through a professionally done video.

Investors:

A professionally done video makes your business look professional which is why it is important to have the right people behind the scenes; the people that know what positives to integrate into a sales pitch and exactly how to do it to make […]

By Craig Andrews|July 10th, 2013|Content Marketing, GRANDETEX LIMITED BLOG|Comments Off

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How to use Video in Marketing Techniques to Boost Travel Bookings

How to use Video in Marketing Techniques to Boost Travel Bookings

To be wildly successful in the tourism industry, or any industry as a matter of fact, you have to be skilled at selling intangibles as well as tangibles. As a matter of fact, with so many industry players involved, it’s often the intangibles that matter the most. That’s precisely why hiring video marketing experts like GRANDETEX LIMITED can be advantageous.

Because we are a full service video marketing business, we can help you create an in-depth video and content marketing strategy designed to encapsulate the sounds, sights and emotions behind every tour. For example, let’s pretend that you want to use videos to market a series of educational tours to different target markets. Our video marketing consultants will start by creating a customized strategy for each segment. Depending on what you hope to accomplish, the strategy may include a social media strategy, content management, a media buy schedule, asset management and mobile app development.

From there, we’ll move into the concept and production phases. The concept and production phases may include such services as field production, studio production, talent procurement, video editing and copy writing. Afterward, we’ll turn our attention towards distribution.

Our youtube video advertising distribution channels have great depth and breadth. For starters, we can help get your promotional tour videos into the hands of destination marketing agencies, online travel magazine editors, television stations, scholastic organizations and visitor kiosk companies. We can help you blend the travel videos into your social media marketing strategy as well.

In addition to those distribution channels, we offer webcasting services. They could be used to promote your tour packages a well. For example, we could help you arrange to have live streaming video content from one of your tour package locations […]

By Craig Andrews|July 5th, 2013|Content Management, Content Marketing, Social Media Marketing, Video Marketing, GRANDETEX LIMITED BLOG|Comments Off

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Video Marketing Can Reach Your Customers

Video Marketing Can Reach Your Customers

Many of us today recognize that the world has changed. Technology has certainly changed the way we watch television and movies. We use DVRs to record tv programs, and we watch movies and streaming video on tablet computers and smartphones. With these terrific options, who is watching old-fashioned tv commercials anymore?

Today’s average internet user watches videos and according to Harvard Business Review (“How to Profit from Lean Advertising”, June 2013), 12% of video clips viewed by them were advertisements. This is one reason that Video marketing is so important now.

Further, while the cost of content creation for a traditional television ad starts at $100,000, video marketing may cost just a fraction of that for both content creation and distribution.

Many internet users will stay attentive to a video marketing campaign while they disengage from more traditional advertising. After all, tv commercials are a great time to grab a snack during the tv show. But, content that is chosen by the consumer and downloaded or streamed to his/her computer, tablet, or smartphone will maintain a higher level of attention. In fact, when the user chooses the video, 48% will later visit the company’s website, 22% will make a purchase, and 11% will share the video with a friend.

While do-it-yourself video marketing is tempting, less than 3% of You Tube videos go viral. We can help you develop high quality, impactful videos that will reach your customers. Contact us to learn more about video marketing today.

By Craig Andrews|June 27th, 2013|Video Marketing, GRANDETEX LIMITED BLOG|Comments Off