Content Marketing

How to use Video in Marketing Techniques to Boost Travel Bookings

To be wildly successful in the tourism industry, or any industry as a matter of fact, you have to be skilled at selling intangibles as well as tangibles. As a matter of fact, with so many industry players involved, it’s often the intangibles that matter the most. That’s precisely why hiring video marketing experts like GRANDETEX LIMITED can be advantageous.

Because we are a full service video marketing business, we can help you create an in-depth video and content marketing strategy designed to encapsulate the sounds, sights and emotions behind every tour. For example, let’s pretend that you want to use videos to market a series of educational tours to different target markets. Our video marketing consultants will start by creating a customized strategy for each segment. Depending on what you hope to accomplish, the strategy may include a social media strategy, content management, a media buy schedule, asset management and mobile app development.

From there, we’ll move into the concept and production phases. The concept and production phases may include such services as field production, studio production, talent procurement, video editing and copy writing. Afterward, we’ll turn our attention towards distribution.

Our youtube video advertising distribution channels have great depth and breadth. For starters, we can help get your promotional tour videos into the hands of destination marketing agencies, online travel magazine editors, television stations, scholastic organizations and visitor kiosk companies. We can help you blend the travel videos into your social media marketing strategy as well.

In addition to those distribution channels, we offer webcasting services. They could be used to promote your tour packages a well. For example, we could help you arrange to have live streaming video content from one of your tour package locations […]

Three Simple Steps to Content Marketing Success

If you’re an avid gardener, I’m sure you have some great tips, suggestions or techniques that you could share with friends. Say they want to start a garden of their own, you’d probably know the best way to do so. Which vegetables? What they should watch out for, like… how to keep rabbits and other critters off the veggies? Maybe even offer suggestions on proper soil, best fertilizer, etc.

These little nuggets of information are exactly what’s needed when you’re working on your content marketing plan. Focus on the short simple questions you already know the answers to, but your readers and viewers don’t. So many tend to over-think content marketing as if it’s a huge novel; but it’s not. I mean, seriously, you’re not prepping yourself to be the next Frost or Hemingway.

Content marketing is meant to be short, quick conversations with a friend who has some great knowledge that you were hoping to get answers from. Be that friend. Be the industry thought-leader.

Three Simple Steps to Content Marketing Strategy Success

What are you good at or know the best without any prompting?
What services or products does your company offer in relation to #1?
What are the top 5-10 questions your prospects, clients, or vendors always ask you?

So… what if you owned a business that serves gardeners? All of your tips and suggestions would be excellent information to be included into your Content Marketing Strategy. If you can help offer a solution to a problem, your content will outshine all the glossy sales copy in the world. Your information offers credibility to you and your business, thereby, driving more traffic to your site and customers your door.

At YVMP, we also found that while many business owners […]