Content Marketing
Content marketing is any marketing format that involves the creation and sharing of media and published content in order to acquire customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, infographics, case studies, how-to guides, Q&A articles, photos, and more.
Content marketing is focused not on selling, but on communicating with your customers and prospects. The goal is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable information and making you the trusted resource for those needs.
GRANDETEX LIMITED is a leading content marketing agency ready to help you achieve your business marketing goals.
B2B Marketing and B2C Marketing with Branded Content
Whether you’re a B2B or a B2C firm, consumers are more likely to buy from companies that offer quality content marketing. In our research, we found that 60 percent of business decision makers say branded content helps them make better purchase decisions. That’s an incredible increase in conversion rates and ROI.
And if your firm targets B2C consumers, 61 percent said they were more like to buy from your company if it offered great web content… and we’re not just talking your basic web page sales pitch.
In the past, you might have done a “Convince and Convert” content marketing approach, but now it’s “Converse and Convert.” Information people find online impacts their purchase decisions. They want you to share your knowledge and experiences with them so that they can feel engaged with your company, and see you as a trusted resource.
Content marketing is no longer a want, it’s a need. Your competition is already doing this. So it’s time for you to take action and grow your business! This is how GRANDETEX LIMITED can help.
GRANDETEX LIMITED has the tools, staff, strategy and experience to help you grow your business, create your content marketing, increase traffic and convert them to leads.
Ready to grow your business? CLICK HERE TO GET YOUR FREE CONTENT MARKETING EVALUATION.
Branded Content
Think about your friends or advisors. Would you trust the opinion from a friend you see daily or weekly or that of a friend you haven’t seen in years and isn’t really aware of your current situation?
That’s exactly what happens when you update your branded content on a consistent basis. Frequently updating your site with breanded content marketing makes you a thought-leader and a trusted resource. And that encourages the consumer to buy your products or services.
But what’s as important as the content marketing, is how it’s presented. You become the credible, trusted source… someone the consumer can connect with and believe they’ve already developed a relationship with you. Once again, people buy from people they like. So show off your knowledge, share how you can help them, educate them, entertain them, give them tips and suggestions… and then see what happens? You guessed it… you’ve converted them as a loyal follower.
Don’t believe us? Then think about why people will follow Kim Kardashian to the end of the earth. She lets you enter her world and shares everything with the viewer. Then they buy the magazines, clothes, shoes, and everything else she wants to sell you because you “feel” like you’ve invested enough time with her and her content that you’re compelled to support her.
Content marketing from GRANDETEX LIMITED helps you attract social followers and engages repeat site visitors.
Search Engine Optimization
Google and other search engines places a strong emphasis on quality, relevant, branded content marketing. This includes video marketing, news, blogs, social media marketing, PR posts, etc. The relevance is cached and ranked by all search engines. They then score your web content and rank you appropriately. Quality content marketing created by GRANDETEX LIMITED helps to drive traffic, improves organic search engine optimization and increases inbound links.
Increase Your Sales
There’s a direct correlation between consistent content marketing and an increase in sales. How? Because your firm becomes a credible resource, a social media marketing rock star, a thought-leader, and a company that’s in tune with their consumer’s needs.
Consistent web content marketing initiatives created by GRANDETEX LIMITED will help you increase your conversions. Your sales will improve because you’ll become a trusted resource, gain followers, get the phone calls, and build your book of business.
Ready to grow your business? CLICK HERE TO GET YOUR FREE CONTENT MARKETING EVALUATION.
Want to get started now, visit our packages and contact us.