Modern communications overwhelmingly tend to be technology-based, rather than face-to-face, and while this offers great convenience, has the ability to reach a large audience and can be quite cost-effective, it is of the utmost importance that the message we desire to present is being accurately conveyed. Depending upon the channel of communication being utilized, there are some specific challenges that must be addressed. Such as, how to:

Who hasn’t felt a little tug on their heart-strings by happy family gatherings, special holiday celebrations or milestone-moments paired with beautifully-orchestrated music and warmly portrayed by a certain card company? There is no doubt, that is effective communication of emotion. Perhaps the emotions you need to convey for your business are more along the lines of trust, confidence and a sense of stability. Obviously, you’ll need to utilize different images, audio and lighting to set an authoritative tone and evoke the desired response. But the underlying approach remains the same…careful application of appropriate elements and attention to detail will lead potential customers where you want them to go emotionally.

Have you ever watched a late-night infomercial and marveled at the “cheesy” factor? Did you know before they even said it that “But wait! There’s More!” was coming up? Although we may laugh, sometimes that carnival-barker approach is exactly what works to generate excitement and sell a particular product in astounding numbers. So if that’s the style you’re after, go for it with total gusto and have those operators standing by! But, it would be advisable to take a different approach altogether when producing a commercial, infomercial or business-to-business video in which you need to display the image of your business and the quality of your product or service in a more serious, long-lasting or professional manner.

Imagine that you’ve noticed an interesting product or service through their online ads, but when you view their website it seems disconnected with what was presented in the ad. Hoping for the best you investigate the mobile app and social media only to find a completely different picture emerges again. Chances are, you’ll decide that if they aren’t savvy enough to implement a cohesive strategy across digital media, they probably aren’t very cohesive in their approach to customer service, tech support or product enhancements either. Today’s consumer is embracing technology like never before and expects their preferred brands to be consistent in their interactions with them everywhere they connect.

Effectively Communicate Now So, is your digital marketing effectively communicating the emotion, image and quality you desire? Is it presenting your message consistently across all avenues of contact, instilling confidence and encouraging positive customer interaction? If not, now is the time to enlist the professionals at GRANDETEX LIMITED. With over 20 years experience as a premier digital marketing company, we have the capabilities, expertise and video production services to identify, develop and effectively communicate your message in a multitude of formats. Don’t wait to begin effectively communicating…contact us now.