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Content Development for Small Businesses – Custom or Automated?

There are many online companies that offer small business marketing services that promise you’ll thrive, grow your business, and spend more time with your family.  And while that sounds great… you notice that those same companies are only selling you online software and that you actually still have to DO all of the work.

If this is what you were looking for… then yes, sign up for a low-cost online automated software system to help you get organized and there are many respectful ones out there to pick from.

There are also other companies that suggest they’ll provide you with inbound […]

Video Content Marketing for Mobile Media Using You Tube – Going Where the People Are #videomarketing

Today, in our changing media environment, video marketing has become more important than ever. The technology used for advertising has changed from the more traditional cable television ads to the web-based ads created for You Tube and other video formats.

So how do you maximize your impact to a growing population of mobile media fanatics?  Here are some essential ingredients of a successful mobile marketing campaign which employ the use of You Tube video for a changing market.

Create videos that work with You Tube. You Tube is a leader in the new digital media. So make sure your video ads are up […]

Why Quality Content Creation is More Important than SEO

SEO (search engine optimization) may help people find you on a limited basis but meaningful content creation will expand your reach faster and more effectively.  The internet has created a platform where businesses can reach across town or across the globe but the amount of information has created a background noise that causes consumers to be far more difficult to turn into customers. When so many businesses are clamoring for the limited attention of customers and prospects, quality content will be noticed and more importantly, shared.

There are five topics we’ll review here, starting with…

1- Choose Topics Carefully

Choosing topics carefully […]

The 5 Most Effective Inbound Marketing Strategies #inboundmarketing

In the past, businesses would use mass advertising as a method of reaching out to potential customers. While this allowed them to reach a large number of people, it didn’t bring a targeted audience. Today, it’s easier to use inbound marketing techniques to bring in

customers who are “looking” for what you have to offer and are therefore, more likely to convert into sales, making these strategies more effective.

Content Marketing

Because people turn to the Internet for information, you need to fulfill their thirst for information about your industry. Consider content marketing as one of the most effective strategies because you […]

Depression and the Small Business Owner

Can we all just say it without pretending anyone is exempt?  TIMES ARE TOUGH.  We’ve been pulling ourselves up by the bootstraps for well over a decade now.  And it gets exhausting!

We see glimmers of hope and excitement here and there, but overall, we’re on a daily roller coaster.  Feeling the tug from loving what we do and why we went into business in the first place to… closing up shop, not dealing with the BS, and walking away… far, far away for some peace.

Now, this article is not meant to be a substitute for seeing your physician, counselor, […]

The Six Places to Use Social Media for Your Small Business Marketing #SmallBusinessMarketing

If you own a small business, you are among a growing number of people. According to the U.S. Small Business Administration, there are currently 23 million small businesses in the United States, and the number is growing rapidly. For small business owners, connecting with customers is essential. In a world where many people spend a large portion of their day on the Internet, often interaction with customers happens online and through social media sites. If you only have a limited amount of time to work on boosting your company’s image and customer base, there are a variety of places you […]

Football and Content Marketing? Yes! 5 Elements to Optimize Customer Engagement

In these last few years, we found that many companies will spend a lot of money on their lead generation campaigns, like PPC, SEO, or even trade show attendance… but what they’ve discovered is that maintaining that list and converting those leads into paying customers takes a lot more effort.

In a visual perspective, think of lead generation efforts like a football field… it’ll get you on the field and maybe to the 30 yard line.  But even in football… you’re looking for the TOUCHDOWN.

So, what does it take to get them to the end zone?  We believe it’s customer […]

Why Video Marketing Is Vital To Your Business’ Success

As a business owner who understands that Internet is vital to success, you may have asked yourself what you can do do promote your business online.

Video marketing might be the answer.

Promotional online marketing videos are increasingly becoming one of the Internet’s best tools for capturing potential customers.  (Check out some of our Case Studies to see how it helped our clients.)

There seems to be little disagreement that video marketing is popular. According to one estimate, 45 percent of Internet users watch at least one online video a month. That same estimate found that 100 million Internet users watch at least one […]

Is Content Marketing Just Hype or Can It Push Your Brand Forward

Understanding Content Marketing and How It Can Push Your Brand Forward

Content marketing is a much-talked about buzzword that has floated through the world of internet marketing over the past several years, but is it all just hype, or is there really something truly unique about content marketing that allows a brand to set itself apart from competitors?

Content marketing has a plethora of names, such as: Customer media, branded content, and much more. But each of these related words all boil down to the same core concept, which is to create engaging content that attracts, engages, and helps cultivate a […]

Content Marketing vs Content Sharing

Content Marketing vs Content Sharing

The objective of any marketing initiative, in this case content marketing, is to enhance brand, product, or service awareness, to position you or your company as a credible resource, and ultimately, to generate leads, and drive more business.

Bottom line… you want your marketing to generate sales.  Whether an immediate sales opportunity or a long-term content strategy to help aggregate a list of contacts, followers, or viewers to target.

Here’s a problem we find many companies facing regarding content marketing:

“Well, I’m putting content on my site!  I’m giving my prospects and web visitors articles from Entrepreneur Magazine, […]

Content Writing: 4 Tips for Success

One of the most common content writing questions we’re asked is… “But… what would we write about?”

My response is… EVERYTHING!

Here are 4 Tips for Content Writing Success:

1. Daily Activities

Take 5-10 minutes each day to think about what happened during your day. Do this during your work-outs, while grabbing some coffee, while traveling to and from work, while sitting at your child’s practice, etc. It doesn’t take very long but can give your content writing team at least 2-3 pages of content.

2. Write. Text. Call in.

We get so busy that we forget what we were thinking about almost 10 minutes […]

How Cutting Edge Training Videos Can Strengthen Your Company’s Work Force

As we’re working together to generate leads and help to grow your business, you may experience the opportunity to hire on new staff members.  However, to keep everyone on your team in-line, you now have to take the time to train these employees.  Here’s a simple solution:

We’ve all heard the saying:  “A happy employee is a productive employee.”   As technology changes at a feverish pace, companies around the globe realize they must be current and innovative in the way they do business.   This means new training is necessary at intermittent levels to keep employees educated and help them transition […]

Video Marketing: Does The Length of a Video Matter More Than Customer Targeting? #videomarketing

Video Marketing is so much the wave of how B2B marketing is going to work in the future that there’s really nothing else to compare it to. And as time goes on, the debate over what length these videos should be to capture attention never seems to end. Are we heading into a time when all marketing videos will be so short that they’ll be the equivalent of a six-second video on Vine? While that might be an exaggeration, let’s take a look at what typically works today and whether a standard marketing video running time will ever emerge.

The […]

A Pink Huffy and Social Media Marketing #tbt #socialmediamarketing

The 70s and 80s were lots of fun! End of summer days riding around the neighborhood in my pink huffy. Hitting as many potholes as I could and trying to pop wheelies. (Yes, trying, I wasn’t very good at that!) Chasing after my sisters and being chased by the kids around the way.

That’s what we did. For hours!

And why… so we could hang out with our friends and have some fun. Some couldn’t wait to get back to school while others hated the back-to-school routine. We would talk for hours, head home for lunch and run back outside, only […]

Top B2B Content Marketing Trends, Goals and Tactics #contentmarketing #growyourbusiness

Top B2B Content Marketing Trends – 2013 Survey Results

According to the recent survey (June 2013) of the B2B Technology Marketing Community on Linked In, B2B content marketing is seen as an increasingly favorable and effective strategy.  Key findings of the report include:

The Top 5 Trends in Content Marketing

Content Marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.
The popularity of whitepapers as a content marketing format is declining relative to interactive, easily digestible formats like video.
More than 82% of B2B marketers are increasing their content production over the next 12 […]