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Social Media Marketing

4 Things to Consider in Social Media Marketing #socialmediamarketing

The world of social media is continually evolving, and social media marketing is more vital than ever to business growth. Success lies in the right mix of strategies, and it takes the human touch to increase traffic from targeted customers. Without personal interaction, customers will only view social media marketing efforts as more of the same spam. To be effective in this market, it’s vital to understand the customer’s needs and expectations.

To be effective, content should not resemble traditional marketing messages. Instead of being purely promotional, social media marketing efforts must focus on fostering community relationships through genuine conversations.

Here are […]

The 5 Most Effective Inbound Marketing Strategies #inboundmarketing

In the past, businesses would use mass advertising as a method of reaching out to potential customers. While this allowed them to reach a large number of people, it didn’t bring a targeted audience. Today, it’s easier to use inbound marketing techniques to bring in

customers who are “looking” for what you have to offer and are therefore, more likely to convert into sales, making these strategies more effective.

Content Marketing

Because people turn to the Internet for information, you need to fulfill their thirst for information about your industry. Consider content marketing as one of the most effective strategies because you […]

The Six Places to Use Social Media for Your Small Business Marketing #SmallBusinessMarketing

If you own a small business, you are among a growing number of people. According to the U.S. Small Business Administration, there are currently 23 million small businesses in the United States, and the number is growing rapidly. For small business owners, connecting with customers is essential. In a world where many people spend a large portion of their day on the Internet, often interaction with customers happens online and through social media sites. If you only have a limited amount of time to work on boosting your company’s image and customer base, there are a variety of places you […]

A Pink Huffy and Social Media Marketing #tbt #socialmediamarketing

The 70s and 80s were lots of fun! End of summer days riding around the neighborhood in my pink huffy. Hitting as many potholes as I could and trying to pop wheelies. (Yes, trying, I wasn’t very good at that!) Chasing after my sisters and being chased by the kids around the way.

That’s what we did. For hours!

And why… so we could hang out with our friends and have some fun. Some couldn’t wait to get back to school while others hated the back-to-school routine. We would talk for hours, head home for lunch and run back outside, only […]

How to use Video in Marketing Techniques to Boost Travel Bookings

To be wildly successful in the tourism industry, or any industry as a matter of fact,  you have to be skilled at selling intangibles as well as tangibles. As a matter of fact, with so many industry players involved, it’s often the intangibles that matter the most. That’s precisely why hiring video marketing experts like GRANDETEX LIMITED can be advantageous.

Because we are a full service video marketing business, we can help you create an in-depth video and content marketing strategy designed to encapsulate the sounds, sights and emotions behind every tour. For example, let’s pretend that you want […]