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Content Management

Content Development for Small Businesses – Custom or Automated?

There are many online companies that offer small business marketing services that promise you’ll thrive, grow your business, and spend more time with your family.  And while that sounds great… you notice that those same companies are only selling you online software and that you actually still have to DO all of the work.

If this is what you were looking for… then yes, sign up for a low-cost online automated software system to help you get organized and there are many respectful ones out there to pick from.

There are also other companies that suggest they’ll provide you with inbound […]

How Cutting Edge Training Videos Can Strengthen Your Company’s Work Force

As we’re working together to generate leads and help to grow your business, you may experience the opportunity to hire on new staff members.  However, to keep everyone on your team in-line, you now have to take the time to train these employees.  Here’s a simple solution:

We’ve all heard the saying:  “A happy employee is a productive employee.”   As technology changes at a feverish pace, companies around the globe realize they must be current and innovative in the way they do business.   This means new training is necessary at intermittent levels to keep employees educated and help them transition […]

Top B2B Content Marketing Trends, Goals and Tactics #contentmarketing #growyourbusiness

Top B2B Content Marketing Trends – 2013 Survey Results

According to the recent survey (June 2013) of the B2B Technology Marketing Community on Linked In, B2B content marketing is seen as an increasingly favorable and effective strategy.  Key findings of the report include:

The Top 5 Trends in Content Marketing

Content Marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.
The popularity of whitepapers as a content marketing format is declining relative to interactive, easily digestible formats like video.
More than 82% of B2B marketers are increasing their content production over the next 12 […]

How to use Video in Marketing Techniques to Boost Travel Bookings

To be wildly successful in the tourism industry, or any industry as a matter of fact,  you have to be skilled at selling intangibles as well as tangibles. As a matter of fact, with so many industry players involved, it’s often the intangibles that matter the most. That’s precisely why hiring video marketing experts like GRANDETEX LIMITED can be advantageous.

Because we are a full service video marketing business, we can help you create an in-depth video and content marketing strategy designed to encapsulate the sounds, sights and emotions behind every tour. For example, let’s pretend that you want […]

Three Simple Steps to Content Marketing Success

If you’re an avid gardener, I’m sure you have some great tips, suggestions or techniques that you could share with friends.  Say they want to start a garden of their own, you’d probably know the best way to do so.  Which vegetables?  What they should watch out for, like… how to keep rabbits and other critters off the veggies?  Maybe even offer suggestions on proper soil, best fertilizer, etc.

These little nuggets of information are exactly what’s needed when you’re working on your content marketing plan. Focus on the short simple questions you already know the answers to, but your […]