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Content Marketing

Content Development for Small Businesses – Custom or Automated?

There are many online companies that offer small business marketing services that promise you’ll thrive, grow your business, and spend more time with your family.  And while that sounds great… you notice that those same companies are only selling you online software and that you actually still have to DO all of the work.

If this is what you were looking for… then yes, sign up for a low-cost online automated software system to help you get organized and there are many respectful ones out there to pick from.

There are also other companies that suggest they’ll provide you with inbound […]

Why Quality Content Creation is More Important than SEO

SEO (search engine optimization) may help people find you on a limited basis but meaningful content creation will expand your reach faster and more effectively.  The internet has created a platform where businesses can reach across town or across the globe but the amount of information has created a background noise that causes consumers to be far more difficult to turn into customers. When so many businesses are clamoring for the limited attention of customers and prospects, quality content will be noticed and more importantly, shared.

There are five topics we’ll review here, starting with…

1- Choose Topics Carefully

Choosing topics carefully […]

The 5 Most Effective Inbound Marketing Strategies #inboundmarketing

In the past, businesses would use mass advertising as a method of reaching out to potential customers. While this allowed them to reach a large number of people, it didn’t bring a targeted audience. Today, it’s easier to use inbound marketing techniques to bring in

customers who are “looking” for what you have to offer and are therefore, more likely to convert into sales, making these strategies more effective.

Content Marketing

Because people turn to the Internet for information, you need to fulfill their thirst for information about your industry. Consider content marketing as one of the most effective strategies because you […]

The Six Places to Use Social Media for Your Small Business Marketing #SmallBusinessMarketing

If you own a small business, you are among a growing number of people. According to the U.S. Small Business Administration, there are currently 23 million small businesses in the United States, and the number is growing rapidly. For small business owners, connecting with customers is essential. In a world where many people spend a large portion of their day on the Internet, often interaction with customers happens online and through social media sites. If you only have a limited amount of time to work on boosting your company’s image and customer base, there are a variety of places you […]

Football and Content Marketing? Yes! 5 Elements to Optimize Customer Engagement

In these last few years, we found that many companies will spend a lot of money on their lead generation campaigns, like PPC, SEO, or even trade show attendance… but what they’ve discovered is that maintaining that list and converting those leads into paying customers takes a lot more effort.

In a visual perspective, think of lead generation efforts like a football field… it’ll get you on the field and maybe to the 30 yard line.  But even in football… you’re looking for the TOUCHDOWN.

So, what does it take to get them to the end zone?  We believe it’s customer […]

Is Content Marketing Just Hype or Can It Push Your Brand Forward

Understanding Content Marketing and How It Can Push Your Brand Forward

Content marketing is a much-talked about buzzword that has floated through the world of internet marketing over the past several years, but is it all just hype, or is there really something truly unique about content marketing that allows a brand to set itself apart from competitors?

Content marketing has a plethora of names, such as: Customer media, branded content, and much more. But each of these related words all boil down to the same core concept, which is to create engaging content that attracts, engages, and helps cultivate a […]

Content Marketing vs Content Sharing

Content Marketing vs Content Sharing

The objective of any marketing initiative, in this case content marketing, is to enhance brand, product, or service awareness, to position you or your company as a credible resource, and ultimately, to generate leads, and drive more business.

Bottom line… you want your marketing to generate sales.  Whether an immediate sales opportunity or a long-term content strategy to help aggregate a list of contacts, followers, or viewers to target.

Here’s a problem we find many companies facing regarding content marketing:

“Well, I’m putting content on my site!  I’m giving my prospects and web visitors articles from Entrepreneur Magazine, […]

Content Writing: 4 Tips for Success

One of the most common content writing questions we’re asked is… “But… what would we write about?”

My response is… EVERYTHING!

Here are 4 Tips for Content Writing Success:

1. Daily Activities

Take 5-10 minutes each day to think about what happened during your day. Do this during your work-outs, while grabbing some coffee, while traveling to and from work, while sitting at your child’s practice, etc. It doesn’t take very long but can give your content writing team at least 2-3 pages of content.

2. Write. Text. Call in.

We get so busy that we forget what we were thinking about almost 10 minutes […]

Top B2B Content Marketing Trends, Goals and Tactics #contentmarketing #growyourbusiness

Top B2B Content Marketing Trends – 2013 Survey Results

According to the recent survey (June 2013) of the B2B Technology Marketing Community on Linked In, B2B content marketing is seen as an increasingly favorable and effective strategy.  Key findings of the report include:

The Top 5 Trends in Content Marketing

Content Marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.
The popularity of whitepapers as a content marketing format is declining relative to interactive, easily digestible formats like video.
More than 82% of B2B marketers are increasing their content production over the next 12 […]

How Corporate Videos Help Your Business With Workers and Customers

Corporate videos can have a loose definition and can be used for the purposes of everything from advertising to highlighting a service or a specific product or recent corporate action. These many services can lead one to ask, “what is a corporate video exactly?” The real question, which answers that ‘what is’ question as well, is whether corporate videos truly benefit businesses with customers, partners, investors and even employees. The answer is yes, especially if you decide to have that corporate video done by  content marketing professionals with the experience and technical tools to benefit you and your business.


Customers are […]

How to use Video in Marketing Techniques to Boost Travel Bookings

To be wildly successful in the tourism industry, or any industry as a matter of fact,  you have to be skilled at selling intangibles as well as tangibles. As a matter of fact, with so many industry players involved, it’s often the intangibles that matter the most. That’s precisely why hiring video marketing experts like GRANDETEX LIMITED can be advantageous.

Because we are a full service video marketing business, we can help you create an in-depth video and content marketing strategy designed to encapsulate the sounds, sights and emotions behind every tour. For example, let’s pretend that you want […]

Three Simple Steps to Content Marketing Success

If you’re an avid gardener, I’m sure you have some great tips, suggestions or techniques that you could share with friends.  Say they want to start a garden of their own, you’d probably know the best way to do so.  Which vegetables?  What they should watch out for, like… how to keep rabbits and other critters off the veggies?  Maybe even offer suggestions on proper soil, best fertilizer, etc.

These little nuggets of information are exactly what’s needed when you’re working on your content marketing plan. Focus on the short simple questions you already know the answers to, but your […]

How to make Interesting Training Videos

When hiring a group of new employees, the few designated hours of training are crucial for their understanding of the job. Training videos are an economical to train employees, though they are only effective if they are compelling enough to gain and maintain the audience’s attention. To make training videos that are actually informative and entertaining, follow these tips:

Stay Modern

This should be a goal every step of the way. If you’re training video is ten years old, it’s probably time for a new one. Similarly, if the video uses a VHS or Walkman as an example, it is much less likely […]